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We’ve talked previously about why all the email addresses you send from (i.e. your email’s “return address”) should really exist. It’s because if they don’t, you’re email is going to get junk foldered, both due to spam complaints, and …
We’ve talked in the past about how important it is to be sure that your email renders well in many different email clients and devices, and also generally to be sure that your email is easy to read on mobile …
Disclaimers. Whether in email, print marketing, or contracts, who reads them? I’ll tell you who reads them: spam filters. How often do you think a user reads a message that starts with “You have received this …
We’ve talked more than once here about how not just your content, but the formatting of your content, can make a big difference to your email deliverability. It’s something about which I can not put too fine …
Most mailing software these days will allow you to personalize your mailings, and, not surprisingly, most commercial emailers take advantage of this, personalizing their mailings in all sorts of ways. Using the recipient’s actual name when addressing them seems …
11 Nov 2008 |
