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Disclaimers. Whether in email, print marketing, or contracts, who reads them? I’ll tell you who reads them: spam filters. How often do you think a user reads a message that starts with “You have received this …
We’ve talked more than once here about how not just your content, but the formatting of your content, can make a big difference to your email deliverability. It’s something about which I can not put too fine …
Most mailing software these days will allow you to personalize your mailings, and, not surprisingly, most commercial emailers take advantage of this, personalizing their mailings in all sorts of ways. Using the recipient’s actual name when addressing them seems …
Last week we talked about how if your email is not “mobile friendly”, that is, if it doesn’t render well on mobile devices, your email will not bring you the results for which you are hoping. And because once …
I’m sure that you know that more and more people are reading email on the go (I, for example, read a large percentage of my email on my Sidekick, many others read email on their Blackberrys). In fact last …
23 Oct 2008 |
