Category: List Building

Drip Email - Drop the Drip If You Don’t Have Full Permission

You may not have heard of drip email marketing, or email drip marketing, but I can assure you that you know what it is. You have either sent it, or received it, or in some other way come into …

How Address Book Importing Can Destroy Your Credibility

We’ve talked in the past about why address book importing is just not ok. But in addition to the fact that it trains people to enter their passwords at third-party sites, and to the fact that when you send …

Spamza - Why Using Only Single Opt-In is Dangerous for YOU

You may or may not have heard the furor over Spamza - the website where anybody can enter any email address, and have that email address instantly signed up for hundreds of newsletter mailing lists. Of course, everybody is …

“Tell a Friend” Schemes are Not a Friend to Your Email Deliverability

date 07 Aug 2008 | category Content Issues, List Building

We see fewer and fewer sites with Tell-a-Friend (”TAF”) forms and links these days - and we see fewer Tell a Friend links in email, as well - and there’s a reason for it. Generally Tell-a-Friend links don’t really …

Address Book Importing is Just Not OK

Address book importing. Odds are good that if you aren’t doing it, you are either thinking about doing it, or you know someone who is doing it or thinking about doing it. Because, you see, it’s all the …