Getting Email Delivered - the ISIPP SuretyMail Blog

We are sorry to see Delivery Monitor close - they have long been a respected partner for our ISIPP SuretyMail Email Accreditation service. However, our customers who have been using Delivery Monitor do not have to worry, as we are already providing an alternative to Delivery Monitor, with services which are similar in nature when it comes to the essential basics: is your email getting into the inbox, or going to the junk folder? Beyond that, if your mail is going to the junk folder, we tell you why and, most importantly, how to fix it.

The results of a recent survey released by eROI show that a shocking almost 20% of email marketers don’t bother to track their open rates and click-through rates (CTR).

I recently had the pleasure of working with journalist Karen Bannen, on an article that she was doing for BtoB Online. Karen interviewed both myself and R. Dave Lewis for the piece, in which she distilled down to their essence 5 ways to improve your email deliverability.

Want to know why Postini is tagging your email as spam, and putting it in their quarantine?

We’ve talked before about things that can artificially supress open rates, and the dangers inherent in not being aware of the issues. This was brought home today by a colleague, who writes about an experience they had with being dropped from a mailing list that they read regularly because they read in “no images” mode, causing the sender to assume that they weren’t reading their mailings.

We’ve very excited to announce our free (yes, free) email deliverability toolbar for both Firefox and Internet Explorer! With this toolbar you can instantly access many of our free email deliverability assistance resource from anywhere on the Internet! Do an IP address lookup, check reverse DNS (rDNS), check various blacklists, and more!

Increasing email deliverability is both an art and a science, and to really get results, you need to have some expertise in both. And of course, that’s one of the reasons that many companies pay someone to do it for them - be it an in-house email deliverability expert, an outside company such as ours, or a combination of both.

We have officially rolled out our Feedback Loop Reports service today, with its own spiffy section on our website, and we couldn’t be prouder.

We’re always thinking about ways that we can boost our customers’ deliverability and email reptutation to previously unheard of heights. And, as we’ve mentioned before, open rates are becoming increasingly important. That is because ISPs look at your open rates to see if people are really interested in receiving and reading your email. So I got to thinking about things that can artificially supress your open rates.

Yesterday we talked about why it’s important to monitor your open rate. Today we’re going to talk about something that is closely related to your open rate, and to monitoring your open rate. And that is monitoring your click-through rate.

Do you have any idea what your open rates are for your mailings? If your answer is “no”, well, you should, and I’m going to tell you why. If your answer is “what’s an open rate?”, then, well, you probably have bigger problems than just not knowing what an open rate is, let alone what yours are - for example, you could be having serious email deliverability problems, and have no idea.

Are you doing email delivery monitoring? I sure hope so, because inbox delivery monitoring is one of two critical ways to keep your finger on the pulse of your email campaigns (the other is tracking your open rates and click-through rates , which is another discussion for another day).