Category: Opt-in Practices

Drip Email - Drop the Drip If You Don’t Have Full Permission

You may not have heard of drip email marketing, or email drip marketing, but I can assure you that you know what it is. You have either sent it, or received it, or in some other way come into …

AmericaRX’s Dirty Little Spamming Problem

While I’m off at the last of the three conferences in four weeks (actually I’m running the Boulder Business Retreat), I thought I’d share this little example of what not to do with your email marketing. I should be …

An Example of Pure Spam - TripIt.com

This came into my inbox today. This is an example of just about everything we tell you not to do here. And this is a company that is going to have serious deliverability problems.

Email Confirmation Messages are Not the Place for Advertising!

Confirmation messages are those messages that best-practices practicing email senders send to people who sign up for their mailing lists, to confirm that the person really wants to be on the mailing list - before they get added to the …

The Answer to “Where Can I Buy or Rent Opt-In Mailing Lists?”

We often get the question “where can we buy or rent legitimate opt-in mailing lists?” Well, the short answer is: you can’t. That is because, and this is very important, you can’t transfer permission.