Getting Email Delivered - the ISIPP SuretyMail Blog

 Articles on Sending Practices

Challenge-Response: a Panacea or Abuse?

How Address Book Importing Can Destroy Your Credibility

Sending Postal Mail to Tell People to Watch for Your Email

Spamza – Why Using Only Single Opt-In is Dangerous for YOU

Hello, My name is FirstName – When Email Personalization Goes Wrong

Why Different ISPs Have Different Standards for Your Email

Address Book Importing is Just Not OK

Why You Should Never Send Mass Mailings Through a Brand New IP Address

Do I Have to Put My Real Physical Address in My Emails to be CAN-SPAM Compliant? Can I Use a P.O. Box?

Why Setting and Meeting Subscriber Expectations is Critical to Email Deliverability

Sending Out a Campaign without Testing the Content First is a Big Mistake

Why All the Email Addresses You Send from Should Really Exist

Why You Shouldn’t Say that You Comply with CAN-SPAM

Why You Should Process Unsubscribes Immediately Even Though CAN-SPAM Gives You 10 Days

The Importance of Reverse DNS (rDNS) for Good Email Deliverability

Segregating Outbound Email Across Different IP Addresses Based on Opt-In Quality

Why You Should Give Each of Your Customers Their Own IP Address

The Top 5 Mistakes Email Senders Make in Scheduling Their Mailings

What Non-Canadian Email Marketers and Senders Need to Know about the Canada Anti Spam Law (CASL)

Remember to Add Test Accounts to Your Mailing Lists

Those Spammers Keep Getting More Clever

How the Presidential Campaign May Adversely Affect Your Email Deliverability

All About Greylisting

Are Your Welcome Messages Helping You Avoid Getting Marked as Spam?

Silverpop Releases Email Marketing Study Results

Quick Checklist to Ensure That You are Following Best Sending Practices

Do Images in Email Affect Its Delivery to the Inbox or Junk Folder

Subject Line Mistakes That Are Sending Your Emails to the Junkbox

A Short History of Spamming to Help You Today

What Those SMTP Error Codes Mean and Why You Should Care

How Using Confirmed Opt In or Double Opt In Keeps You Out of Trouble

Study Finds that 75% of Unsubscribes Due to Frequency and Relevancy Issues

5 Tips to Improve Your Email Deliverability Featured in BtoB Online

Best Practices – Not to be Confused with “Common Practices”

Why You Shouldn’t Include Attachments in Email without Asking First

Why People Who Pay to Receive Your Mailings Still Report Them as Spam

When a Prospect or Customer Sends You Email – Answer It!

Do Not Use NoReply or DontReply as Your “From:” Return Address in Email

Inviting Users to Share Your Email with Their Social Networks

Can People Trust Your Email?

AmericaRX’s Dirty Little Spamming Problem