Category: Sending Practices

Do Not Use NoReply or DontReply as Your “From:” Return Address in Email

We’ve talked previously about why all the email addresses you send from (i.e. your email’s “return address”) should really exist. It’s because if they don’t, you’re email is going to get junk foldered, both due to spam complaints, and …

Inviting Users to Share Your Email with Their Social Networks

date 02 Oct 2008 | category Sending Practices

SilverPop has just announced their new “Share to Social” service, and it’s a pretty interesting idea. Now, while tell-a-friend systems tend to invite users to spam their friends, encouraging a user to post your email on their own social …

Can People Trust Your Email?

date 30 Sep 2008 | category Sending Practices

The results of two studies which looked at whether people are less inclined to be honest in email are out, and the answer is a big “yes”. Based on these studies, at least, people tend to lie a lot …

AmericaRX’s Dirty Little Spamming Problem

While I’m off at the last of the three conferences in four weeks (actually I’m running the Boulder Business Retreat), I thought I’d share this little example of what not to do with your email marketing. I should be …

Challenge-Response: a Panacea or Abuse?

Challenge response systems have been around long enough now that pretty much everybody has an opinion on them. The end users who use challenge response systems seem to love them. But legitimate email senders often never respond to challenges, …