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We’ve talked previously about why all the email addresses you send from (i.e. your email’s “return address”) should really exist. It’s because if they don’t, you’re email is going to get junk foldered, both due to spam complaints, and …
SilverPop has just announced their new “Share to Social” service, and it’s a pretty interesting idea. Now, while tell-a-friend systems tend to invite users to spam their friends, encouraging a user to post your email on their own social …
The results of two studies which looked at whether people are less inclined to be honest in email are out, and the answer is a big “yes”. Based on these studies, at least, people tend to lie a lot …
While I’m off at the last of the three conferences in four weeks (actually I’m running the Boulder Business Retreat), I thought I’d share this little example of what not to do with your email marketing. I should be …
Challenge response systems have been around long enough now that pretty much everybody has an opinion on them. The end users who use challenge response systems seem to love them. But legitimate email senders often never respond to challenges, …
11 Nov 2008 |
