Comments for Getting Email Delivered http://www.gettingemaildelivered.com The Email Deliverability Blog Wed, 07 Jan 2009 13:07:44 +0000 http://wordpress.org/?v=2.5.1 Comment on Why You Shouldn’t Include Attachments in Email without Asking First by Jim http://www.gettingemaildelivered.com/why-you-shouldnt-include-attachments-in-email-without-asking-first#comment-28598 Jim Tue, 06 Jan 2009 03:49:52 +0000 http://www.gettingemaildelivered.com/?p=90#comment-28598 If you are conducting a large email campaign, attachements eat up a lot of your system resources. In addition to the excellent reasons already stated, tecipient email clients also do not like to process large attachments. It is better to link to a file for download to save system resources for both the sender and the recipient. If you are conducting a large email campaign, attachements eat up a lot of your system resources. In addition to the excellent reasons already stated, tecipient email clients also do not like to process large attachments. It is better to link to a file for download to save system resources for both the sender and the recipient.

]]> Comment on Email Industries Flourishing Despite Economic Gloom by John Caldwell http://www.gettingemaildelivered.com/email-industries-flourishing-despite-economic-gloom#comment-21672 John Caldwell Mon, 22 Dec 2008 23:18:15 +0000 http://www.gettingemaildelivered.com/?p=88#comment-21672 Hi Anne, While there always seems to be a market for strategy, I've been seeing an uptick in data integration, program implementation, and deeper segmentation. I've also seen an influx of traditional direct marketers that haven't seemed to bother learning the difference between email marketing and direct mail marketing. Hi Anne,

While there always seems to be a market for strategy, I’ve been seeing an uptick in data integration, program implementation, and deeper segmentation.

I’ve also seen an influx of traditional direct marketers that haven’t seemed to bother learning the difference between email marketing and direct mail marketing.

]]> Comment on Why People Who Pay to Receive Your Mailings Still Report Them as Spam by John Caldwell http://www.gettingemaildelivered.com/why-people-who-pay-to-receive-your-mailings-still-report-them-as-spam#comment-20542 John Caldwell Fri, 19 Dec 2008 18:45:13 +0000 http://www.gettingemaildelivered.com/?p=87#comment-20542 There is another part of the equation that should be added; The Charge Back. Quite often people will purchase on impulse. When they receive the email they have paid for they will mark it as spam, and then tell their credit card compnay that they aren't getting what they're paying for and insist upon a refund. Now, not only do the spam reports make it more difficult to get be delivered, the company is facing the expense of a charge back and the risk that too many will put them into a higher processing rate. There is another part of the equation that should be added; The Charge Back.

Quite often people will purchase on impulse. When they receive the email they have paid for they will mark it as spam, and then tell their credit card compnay that they aren’t getting what they’re paying for and insist upon a refund.

Now, not only do the spam reports make it more difficult to get be delivered, the company is facing the expense of a charge back and the risk that too many will put them into a higher processing rate.

]]> Comment on Why People Who Pay to Receive Your Mailings Still Report Them as Spam by Lydia Sugarman http://www.gettingemaildelivered.com/why-people-who-pay-to-receive-your-mailings-still-report-them-as-spam#comment-20534 Lydia Sugarman Fri, 19 Dec 2008 18:08:09 +0000 http://www.gettingemaildelivered.com/?p=87#comment-20534 Brilliant insight. You hit the nail on the head. Brilliant insight. You hit the nail on the head.

]]> Comment on When a Prospect or Customer Sends You Email - Answer It! by Jean Van Court http://www.gettingemaildelivered.com/when-a-prospect-or-customer-sends-you-email-answer-it#comment-20266 Jean Van Court Thu, 18 Dec 2008 23:04:03 +0000 http://www.gettingemaildelivered.com/?p=82#comment-20266 Of course, NOT responding to emails is just plain unacceptable. But the best agents and best technology cannot meet consumer expectations if you take longer to respond than people expect. Because an unhappy consumer can quickly become a lost customer and no one can afford to lose customers. Fuze Digital Solutions together with GetHuman.com sponsored a survey of almost 1,000 consumers about their expectations when it comes to online service and support. The survey results revealed: The percentage of customers that expect to know turnaround time BEFORE engaging in online customer service The turn-around time expectations for support and sales email responses, and how these vary by age of the consumer or frequency of Internet use How long customers expect to wait for a response in online chat, and more... See the results of this important survey at http://www.fuzeqna.com/fuzeds/consumer/kbdetail.asp?kbid=972. Contact Fuze at www.fuzeds.com if we can help with your online customer care initiatives. Of course, NOT responding to emails is just plain unacceptable. But the best agents and best technology cannot meet consumer expectations if you take longer to respond than people expect.

Because an unhappy consumer can quickly become a lost customer and no one can afford to lose customers.

Fuze Digital Solutions together with GetHuman.com sponsored a survey of almost 1,000 consumers about their expectations when it comes to online service and support. The survey results revealed:

The percentage of customers that expect to know turnaround time BEFORE engaging in online customer service

The turn-around time expectations for support and sales email responses, and how these vary by age of the consumer or frequency of Internet use

How long customers expect to wait for a response in online chat, and more…

See the results of this important survey at http://www.fuzeqna.com/fuzeds/consumer/kbdetail.asp?kbid=972.

Contact Fuze at http://www.fuzeds.com if we can help with your online customer care initiatives.

]]> Comment on Three Things You Can Do for Free to Boost Your Deliverability by Jim Kinkade http://www.gettingemaildelivered.com/three-things-you-can-do-for-free-to-boost-your-deliverability#comment-17717 Jim Kinkade Wed, 10 Dec 2008 16:57:20 +0000 http://www.gettingemaildelivered.com/?p=80#comment-17717 Good article. In today's tough economy, the more you can do for yourself, the more money you can save. I always recommend seeding your list with free email accounts you control so you can monitor any changes that occur with the recipient email clients. Good article. In today’s tough economy, the more you can do for yourself, the more money you can save. I always recommend seeding your list with free email accounts you control so you can monitor any changes that occur with the recipient email clients.

]]> Comment on Customer Showcase: Jai Siyaram by Naveen http://www.gettingemaildelivered.com/customer-showcase-jai-siyaram#comment-17183 Naveen Tue, 09 Dec 2008 03:18:08 +0000 http://www.gettingemaildelivered.com/?p=85#comment-17183 It is impressive that a charitable organization focussed on spiritual development is so savvy about improving email deliverability. Sort of the cyber world meeting the spiritual world It is impressive that a charitable organization focussed on spiritual development is so savvy about improving email deliverability.

Sort of the cyber world meeting the spiritual world

]]> Comment on Disclaimer Language Can Kill Your Email by Anne http://www.gettingemaildelivered.com/disclaimer-language-can-kill-your-email#comment-3393 Anne Tue, 28 Oct 2008 14:19:58 +0000 http://www.gettingemaildelivered.com/?p=69#comment-3393 Hi Kelly! I don't think that we really disagree. :-) What you are suggesting isn't all that different from my suggested "You are subscribed to this list as user@example.com. To change your subscription options or to unsubscribe, click here." I apologize if I wasn't clear - it's not telling them where they subscribed that's the problem - it's the defensive sounding disclaimer that tells them *why* they are receiving the email (which I suppose is a subtle difference from "you subscribed to receive email from XYZ company through our website"). It's all about the wording, and the length of the disclaimer. And yes, testing is *always* a great idea! Hi Kelly!

I don’t think that we really disagree. :-) What you are suggesting isn’t all that different from my suggested “You are subscribed to this list as user@example.com. To change your subscription options or to unsubscribe, click here.”

I apologize if I wasn’t clear - it’s not telling them where they subscribed that’s the problem - it’s the defensive sounding disclaimer that tells them *why* they are receiving the email (which I suppose is a subtle difference from “you subscribed to receive email from XYZ company through our website”). It’s all about the wording, and the length of the disclaimer. And yes, testing is *always* a great idea!

]]> Comment on Disclaimer Language Can Kill Your Email by Kelly http://www.gettingemaildelivered.com/disclaimer-language-can-kill-your-email#comment-3388 Kelly Tue, 28 Oct 2008 14:11:03 +0000 http://www.gettingemaildelivered.com/?p=69#comment-3388 I have to respectfully disagree with you on not including a "disclaimer" on legitimate email. I would consider a statement like "You subscribed to receive email from XYZ company through our website. You are subscribed as..." helpful to remind people why and where they signed up to receive email from you. I would, however, be interested to see the results of an A/B split test to see if including this language does in fact reduce complaints or unsubscribes. I have to respectfully disagree with you on not including a “disclaimer” on legitimate email. I would consider a statement like “You subscribed to receive email from XYZ company through our website. You are subscribed as…” helpful to remind people why and where they signed up to receive email from you. I would, however, be interested to see the results of an A/B split test to see if including this language does in fact reduce complaints or unsubscribes.

]]> Comment on 3 Reasons that Personalizing Subjects Lines Can Kill Your Email Deliverability by Kinsey Barnard http://www.gettingemaildelivered.com/3-reasons-that-personalizing-subjects-lines-can-kill-your-deliverability#comment-1346 Kinsey Barnard Mon, 20 Oct 2008 20:09:34 +0000 http://www.gettingemaildelivered.com/?p=67#comment-1346 That was good to know. That was good to know.

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