Customer Showcase: Gold Lasso

SuretyMail is pleased to welcome Gold Lasso, a company with a business model and philosophy much like our own, as one of our newest customers.  In a marketplace where the bottom line still exists as a predominate motivator, Gold Lasso stands out as a company that puts customers not only first, but in the driver’s seat.

Gold Lasso is an email service provider, servicing the middle and enterprise markets.  As one of the fastest growing businesses of their kind, Gold Lasso understands that high quality software does not need to come with an inflated price tag.  Explains Chief Technical Officer and Co-Founder, Michael Weisel, “Our rapid growth and success can be attributed to our simple recipe for value: provide an easy-to-use product, jam-packed with features, price it considerably less than the competition and sprinkle top-notch customer service over top.”

The top-notch customer service Mr. Weisel speaks of is evident in their approach to creating products and services.  “We realize that we don’t create great products and services, our clients do.  Over 90% of our product and service features were designed and specified by our clients. We consistently solicit feedback and ask for participation during the development process.  After clients tell us what they want, we do something novel, we build it!”

In keeping with their excellent attention to customer service, Gold Lasso sought assistance with email reputation to ensure their customers had the best possible tools to maximize their email deliverability.  After a great deal of research, Gold Lasso chose SuretyMail for their email accreditation.  Mr. Weisel noted that one of the key reasons for selecting Surety Mail was the fact that we share a common ideology with Gold Lasso by offering the “best bang for your buck.”  Gold Lasso also found Surety Mail’s support staff, resources and expertise to be second-to-none.

When asked what he would like people to know about SuretyMail, Mr. Weisel responded, “SuretyMail has found a niche in their industry by offering superior customer support and incredible services, coupled with an easy to swallow price.”

We are delighted to be of service to Gold Lasso and look forward to their continued success!

You can visit Gold Lasso here.