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Sample Feedback Loop Report from Our FBL Reports Service

 

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This information provided by ISIPP SuretyMail Email Reputation Certification. The only email reputation and deliverability service with a money-back guarantee!

We’ve had a lot of you ask us for sample reports from our Feedback Loop Reports (FBL Reports) service, so that you can see what the reports look like. In a nutshell, our FBL Reports service monitors all of your feedback loops, so that you don’t have to, and compiles them into an easy-to-read, plain English report for you each day. Here are the sample reports.

Our FBL Reports customers get two reports every day. The first is the daily report that tells them how many complaints they got at each ISP along with a great deal of information about the nature of the email that got the complaints, as well as who was doing the complaining (where possible). The second report is a rolling 30 day report, which shows the total number of complaints at each ISP for the previous 30 days; this is really useful for tracking trends in your spam complaints and in how spammy your email is looking.

Here is an example of a daily report (the sample 30 day rolling report is below it). This is a very simple example, to give you the general idea:

Here is today’s FBL Report! Your report includes the following information:

– How many complaints you received for the day, broken down by ISP
– The number of complaints broken down by subject
– The number of complaints per “From” address
– The number of complaints per IP address
– The unique ID of each email which generated a complaint (this should be the unique ID you have assigned which allows you to track who complained, so that you can remove them from your mailing list)
– Where possible, the email addresses of those who complained so, again, you can remove them from your mailing list

Complaints by ISP:

Hotmail 22
AOL 75
Comcast 3

Complaints by Subject:

Last Chance to Get in On this Deal 37
Did You Forget to Sign Up? 24
A Once in a Lifetime Opportunity 12
Get it while you can 8
Here is the information you requested 6
Please activate your account 5
George, We’re waiting for you 2
John, We’re waiting for you 2
Andy, We’re waiting for you 1
Stefan, We’re waiting for you 1
Trina, We’re waiting for you 1
Beth, We’re waiting for you 1

Complaints per From: address:

noreply@example.com 61
sales@example.com 27
deals@example.com 12

Complaints per sending IP address:

69.12.213.226 61
69.12.213.227 39

Return-path or unique ID to locate complainant:

9.11822.CEAB2A94@example.com
5D.2A.21107.6AB45594@example.com
5D.47.10324.81AFB494@dot.example.com
5D.50.14113.A9954A94@m2.example.com
5D.58.19800.8685C994@re.example.com
5D.8A.26006.D7444A94@co.example.com
5D.96.11822.02874A94@example.com
5D.9D.10151.69964A94@re.example.com
5D.D2.11822.0F124A94@example.com
5D.DE.22164.C01CD994@co.example.com
5E.15.10151.C0993A94@re.example.com
5E.2E.25334.CCCA2A94@m3.example.com
5E.41.10151.85993A94@re.example.com
5E.4C.10151.9AD64A94@re.example.com
5E.4F.15928.F3454A94@localhost.example.com
5E.83.25334.2F493A94@m3.example.com
5E.C3.19800.AFFCC894@re.example.com
5E.CA.22164.473FD994@co.example.com
5E.DB.11822.6B124A94@example.com
5E.F0.15925.5E4F9984@dot.example.com
5F.4B.19800.6A12B994@re.example.com
5F.7F.31252.9F22E784@dot.example.com
5F.86.14113.99C04A94@m2.example.com
5F.8F.15928.2DA4D994@localhost.example.com
5F.A6.10151.60654A94@re.example.com
5F.A8.19800.D5706994@re.example.com
5F.AF.10151.B6D64A94@re.example.com
5F.DC.25334.E29C5994@m3.example.com
60.4F.22164.FE01F994@co.example.com
60.64.25334.04593A94@m3.example.com
60.A9.14113.39564A94@m2.example.com
61.40.26006.3F823A94@co.example.com
61.57.10151.90654A94@re.example.com
61.5C.25334.37B04A94@m3.example.com
61.7C.11822.777CE994@example.com
61.A1.11822.7E124A94@example.com
61.EF.15928.7852E994@localhost.example.com
62.24.11822.0C5E2A94@example.com
62.5D.22164.049C2A94@co.example.com
62.A7.01835.E8CA7794@localhost.example.com
62.AF.10151.4BC34A94@re.example.com
62.AF.26006.E8444A94@co.example.com
62.D1.14113.09834A94@m2.example.com
63.17.20418.3D3CB894@example.com
63.38.15928.11B1F994@localhost.example.com
63.47.19800.163EC994@re.example.com
63.51.11822.1982C994@example.com
63.AC.10151.09754A94@re.example.com
64.37.26802.1908F794@example.com
64.63.25334.58593A94@m3.example.com
64.91.11724.6C4A3994@example.com
64.A6.11535.51DCFC84@localhost.example.com
64.B7.10151.69D64A94@re.example.com
64.BE.09979.FDFC3694@example.com
64.F6.11822.F3FF2A94@example.com
65.24.11822.499B2A94@example.com
65.3A.19800.E89CD994@re.example.com
65.A0.25334.D1DA2A94@m3.example.com
65.CA.26006.CAA74A94@co.example.com
65.DE.26006.C8444A94@co.example.com
65.ED.10151.FAD64A94@re.example.com
66.75.14113.0E564A94@m2.example.com
67.13.14113.A2664A94@m2.example.com
67.45.11822.C7E44A94@example.com
67.6E.22164.A586C994@co.example.com
67.AB.11822.0E9B2A94@example.com
67.BA.10151.A6C64A94@re.example.com
67.C8.15928.45CFE994@localhost.example.com
67.EC.14113.C7844A94@m2.example.com
67.FB.11822.86EB4994@example.com
67.FB.25334.FC493A94@m3.example.com
68.11.02043.3283A794@example.com
68.3D.20418.C24D1894@example.com
68.70.26006.19444A94@co.example.com
68.CE.11822.1F914A94@example.com
68.D8.11822.8E8B2A94@example.com
69.09.25334.3F804A94@m3.example.com
69.39.15928.12944A94@localhost.example.com
69.93.10151.05604A94@re.example.com
69.EA.15928.A9E4D994@localhost.example.com
6A.40.26006.09444A94@co.example.com
6A.B5.15928.F4EE2A94@localhost.example.com
6A.C0.15928.13174A94@localhost.example.com
6B.5F.11822.749B2A94@example.com
6B.72.26006.79444A94@co.example.com
6B.A1.20418.579D9894@example.com
6B.BC.15928.7CCA2A94@localhost.example.com
6C.99.26006.A7444A94@co.example.com
6C.A8.11822.6B314A94@example.com
6D.03.15212.94E31894@example.com
6D.21.26006.7FD74A94@co.example.com
6D.43.19800.84837894@re.example.com
6D.7C.26006.38444A94@co.example.com
6D.B3.15928.6F63F994@localhost.example.com
6D.B5.15928.3C214A94@localhost.example.com
6E.5B.15928.A5044A94@localhost.example.com
6E.64.25334.A8593A94@m3.example.com
6E.87.15928.8C214A94@localhost.example.com
6E.92.11822.9DA4D994@example.com
6E.A2.26006.79444A94@co.example.com

Note that the “complaints per “From:” address” and the “complaints by IP address” are especially useful to Email Service Providers (ESPs) for quickly seeing at a glance who their problem customers are.

And here is a 30 day rolling report:

Date AOL Comcast Hotmail RoadRunner Yahoo Excite Total
02/22/2009 58 1 14 0 0 0 73
02/21/2009 4 5 26 0 0 0 35
02/20/2009 10 6 16 0 0 0 32
02/19/2009 2 2 16 0 0 0 20
02/18/2009 4 3 16 0 0 0 23
02/17/2009 10 3 28 0 0 0 41
02/16/2009 10 4 21 0 0 0 35
02/15/2009 0 0 0 0 0 0 0
02/14/2009 0 0 0 0 0 0 0
02/13/2009 7 2 19 0 0 0 28
02/12/2009 11 2 14 0 0 0 27
02/11/2009 27 1 11 0 0 0 39
02/10/2009 1 0 19 0 0 0 20
02/09/2009 7 0 26 0 0 0 33
02/08/2009 3 14 21 0 0 0 38
02/07/2009 1 2 15 0 0 0 18
02/06/2009 12 1 25 0 0 0 38
02/05/2009 3 0 31 0 0 0 34
02/04/2009 10 2 16 0 0 0 28
02/03/2009 64 5 13 0 0 0 82
02/02/2009 20 9 46 0 0 0 75
02/01/2009 0 0 0 0 0 0 0
01/31/2009 0 0 0 0 0 0 0
01/30/2009 4 2 126 0 0 0 132
01/29/2009 11 0 29 0 0 0 40
01/28/2009 3 1 74 0 0 0 78
01/27/2009 17 4 0 0 0 0 21
01/26/2009 0 0 0 0 0 0 0
01/25/2009 0 0 0 0 0 0 0
01/24/2009 0 0 0 0 0 0 0
01/23/2009 10 2 0 0 0 0 12
TOTALS 309 71 622 0 0 0 1002
  AOL Comcast Hotmail RoadRunner Total

For more information or to sign up for our FBL Reports service go here.

This information provided by ISIPP SuretyMail Email Certification. The only email reputation and deliverability service with a money-back guarantee!

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This article originally written on February 25, 2009, and is as relevant now as when it was first written.