Comments on: Sending Out a Campaign without Testing the Content First is a Big Mistake http://www.gettingemaildelivered.com/sending-out-a-campaign-without-testing-the-content-first-is-a-big-mistake The Email Deliverability Blog Wed, 07 Jan 2009 11:28:48 +0000 http://wordpress.org/?v=2.5.1 By: Vincent Wright http://www.gettingemaildelivered.com/sending-out-a-campaign-without-testing-the-content-first-is-a-big-mistake#comment-25 Vincent Wright Mon, 21 Jul 2008 15:52:13 +0000 http://www.gettingemaildelivered.com/?p=20#comment-25 Lisa, Thanks for helping to clarify the difference between complimentary and complementary! Good thing *I* wasn't editing the original message! :-) Lisa,
Thanks for helping to clarify the difference between complimentary and complementary! Good thing *I* wasn’t editing the original message! :-)

]]> By: Lisa Hobart http://www.gettingemaildelivered.com/sending-out-a-campaign-without-testing-the-content-first-is-a-big-mistake#comment-24 Lisa Hobart Mon, 21 Jul 2008 15:32:15 +0000 http://www.gettingemaildelivered.com/?p=20#comment-24 It seems that the @firstname@ issue would be most likely to get this sent to spam, though the lack of a link and possibly having it come from a generic "team" name rather than a real person's name would negatively impact the number of replies. Note: they are actually using the correct version of complimentary (meaning "free") here. Here's a link to a definition on Merriam-Webster (http://www.merriam-webster.com/dictionary/complimentary) It seems that the @firstname@ issue would be most likely to get this sent to spam, though the lack of a link and possibly having it come from a generic “team” name rather than a real person’s name would negatively impact the number of replies.

Note: they are actually using the correct version of complimentary (meaning “free”) here. Here’s a link to a definition on Merriam-Webster (http://www.merriam-webster.com/dictionary/complimentary)

]]> By: Terri Maurer http://www.gettingemaildelivered.com/sending-out-a-campaign-without-testing-the-content-first-is-a-big-mistake#comment-22 Terri Maurer Sat, 19 Jul 2008 21:32:07 +0000 http://www.gettingemaildelivered.com/?p=20#comment-22 Offers to get the recipient 'another' free trial membership instead of asking for them to sign on and pay for their service...they fail to ask for the sale. Offers to get the recipient ‘another’ free trial membership instead of asking for them to sign on and pay for their service…they fail to ask for the sale.

]]> By: Anita Cohen-Williams http://www.gettingemaildelivered.com/sending-out-a-campaign-without-testing-the-content-first-is-a-big-mistake#comment-21 Anita Cohen-Williams Sat, 19 Jul 2008 18:55:50 +0000 http://www.gettingemaildelivered.com/?p=20#comment-21 There is no link back to the service! Other than that, I agree with Vincent. There is no link back to the service! Other than that, I agree with Vincent.

]]> By: Vincent Wright http://www.gettingemaildelivered.com/sending-out-a-campaign-without-testing-the-content-first-is-a-big-mistake#comment-20 Vincent Wright Sat, 19 Jul 2008 13:38:45 +0000 http://www.gettingemaildelivered.com/?p=20#comment-20 Hi, Anne, I've received a couple of these, too. (Actually, I've received this EXACT message! :-)) I see two things wrong: 1. @firstname@ and 2. complimentary (rather than complementary) 3. according to Will Strunk (The Elements of Style), there's a slight error in punctuation but, in my opinion, that one's forgivable... Keep STRONG!! Vincent Hi, Anne,
I’ve received a couple of these, too. (Actually, I’ve received this EXACT message! :-))

I see two things wrong:
1. @firstname@ and
2. complimentary (rather than complementary)
3. according to Will Strunk (The Elements of Style), there’s a slight error in punctuation but, in my opinion, that one’s forgivable…

Keep STRONG!!
Vincent

]]>