Getting Email Delivered - the ISIPP SuretyMail Blog

Silverpop Releases Email Marketing Study Results

 

Got a question about GDPR? Submit Your GDPR Question Here
This information provided by ISIPP SuretyMail Email Reputation Certification. The only email reputation and deliverability service with a money-back guarantee!

Happy Friday!

Email marketing firm Silverpop, released study results about the efficacy of email campaigns. Silverpop took a look at emails that were sent during 2011 and the first quarter of 2012. The email messages analyzed were sent by Silverpop’s clients, by over 1,100 different brands. They looked at several different types of email messages, including transactional messages, promotional emails, content-based newsletters, and notifications. The data that they found pertaining to click-through rates, open rates and unsusubscribe rates were very informative. A few of the most interesting stats:

* The average open rate was around 20%
* Travel, retail, and leisure saw some of the lowest open rates, while emails related to computer software saw the highest open rates
* Users trend towards opening emails more than once, suggesting that they are first viewing emails on other devices, such as their cell phones, and then looking again on their laptop or PC
* In terms of click through rates, media and publishing-related emails saw the highest rates, and computer software again ranked high, with Silverpop mentioning that this may be because these industries send emails that are more focused on educational content and news, and less sales
* Travel and leisure saw a high number of unsubscribe rates, while non-profit organizations saw the lowest

For a look at the full report, check out the PDF here: http://www.silverpop.com/downloads/white-papers/WP_2012_Benchmark.pdf

Have a wonderful weekend!

This information provided by ISIPP SuretyMail Email Certification. The only email reputation and deliverability service with a money-back guarantee!

Follow Us!

    Next: » Are Your Welcome Messages Helping You Avoid Getting Marked as Spam?

« Previously: Quick Checklist to Ensure That You are Following Best Sending Practices

2,274 views

Leave a Reply




This article originally written on August 17, 2012, and is as relevant now as when it was first written.