Getting Email Delivered - the ISIPP SuretyMail Blog

 

Articles for July, 2009

How Using Confirmed Opt In or Double Opt In Keeps You Out of Trouble

We are often asked by volume email senders just why we urge people to use confirmed opt-in (or “double opt-in”) whenever possible. After all, they know that they are being ethical and only adding to their mailing lists people whom they believe really want their mailings. Why should they have to go through the added “hassle” of using confirmed opt-in? Here’s why.

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