The quick and dirty: The main immediate and relevant difference between the Canada Anti Spam Law (CASL) and the United States’ CAN-SPAM, is that the CASL requires true opt-in, and it requires that the contact information within the email remain a viable way to contact the sender for at least 60 days.
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Hopefully by now you have read our article about what the big Yahoo DMARC p=reject rejection means for you and your email. And you may or may not be aware that yesterday AOL did the exact same thing, also publishing a DMARC policy of p=reject, which means, essentially, “reject any email coming from a yahoo.com or aol.com address if it was not sent through a Yahoo or AOL mail server.”
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If you are a business or commercial email sender, you can’t help but have heard about the big issue with Yahoo that unfolded over this past week, having to do with Yahoo, DMARC, “p=reject”, and Yahoo’s rejection and bouncing of billions of pieces of email. But what does it mean for you, the commercial email sender?
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