Reminder! Starting July 1, 2017 You MUST Have Consent for Any Canada-Based Email
In case you aren’t aware, July 1, 2017 is the cutoff for the “transitional period” of the Canadian anti-spam law (CASL). What this means for you as either a Canada-based email sender – or in some situations even a non-Canada-based email sender sending email to Canada-based addresses – is that it is the end of the grace period during you may be excused for any email address on your mailing lists not having provided express consent, or the implied consent under the very limited exceptions to express consent.