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Always Check Your Reputation and Status as an Email Marketer

This information is provided by SuretyMail Email Reputation Certification, getting email to the inbox for businesses of all sizes since 2003, guaranteed! For more information contact us here, or get started today here.

The first true marketing email did not arrive until 1978, when a company called DEC (which became part of Compaq, now HP) sent an invitation to the product launch of a new machine to all addresses in the ARPANET directory on the USA’s West Coast. They were heavily criticized for the act, which broke the ARPANET appropriate use policy, and everyone else was reminded of the rule. Well, that happened in May of 1978, so this month marked 34 years since the first true marketing email was sent!

While DEC managed to be the first to ruin their reputation by spamming, don’t forget that it is important to always check your reputation and status as an email marketer. To do this, check sites such as http://rbls.org/, which will let you check several blacklists at once. If you find that your reputation has been damaged, or is not as great as you expected, get in touch with us so we can help you get on the road to repairing it! Remember, even those with the best of intentions and practices can end up being blacklisted, so be sure to stay on top of it!

Got questions about email deliverability or reputation? Contact us here!

This information is provided by ISIPP SuretyMail Email Reputation Certification, the only email reputation certification and deliverability assistance service with a money-back guarantee! For more information contact us here, or get started here.

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This article originally written on September 7, 2012, and is as relevant now as when it was first written.