function tip_sms( $atts, $content = "" ) { global $post; $atts = shortcode_atts( array( 'body' => $content, 'linked_text' => '', ), $atts, 'tip_sms' ); if ( ! $atts['body'] ) { $atts['body'] = get_the_title( $post ); } return sprintf('%3$s', esc_attr( $atts['body'] ), esc_url( get_permalink( $post ) ), $atts['linked_text']); } add_shortcode( 'tip_sms', 'tip_sms' ); Deliverability | Getting Email Delivered

Getting Email Delivered - the ISIPP SuretyMail Blog

 Articles on Deliverability

Which Really is Better: Plain Text Email or HTML Email? The Answer May Surprise You

Digital marketing solutions provider Vendasta recently did research on which gets not just better deliverability, but better traction in terms of response: plain text email or HTML email? Their conclusion may surprise you!

Continue Reading... 0

Is Your Email Marketing ROI Suffering from Hidden Costs?

What if your email marketing doesn’t actually get to its destination? What if your little brand ambassador gets to the door of the inbox and…. access denied! All of that investment – the mail servers, the ESP, the time and money spent on the creative and content, the effort to strike just the right balance, and to represent your brand just so… all for naught, because the people to whom you are sending that email may never see it.

Continue Reading... 0

A Simpler Approach to an Email Deliverability Metric

We often talk about the formula for email deliverability: sender reputation + good mailing list hygiene + mindful sending practices = optimum deliverability. Sometimes finding the sweet spot that results in optimum deliverability can seem like an equation that you have to constantly re-adjust, and often it is hearing how others do it that can […]

Continue Reading... 0