The Email Delivrability blog of Get to the Inbox by ISIPP SuretyMail

We get asked “Why is my email going to the junk or spam folder?” all the time. Here is one of the most comment reasons that email gets sent to the junk folder, and what to do about it.

Domain reputation versus email reputation: which one should you worry about? Happily, they are actually essentially the same.

Digital marketing solutions provider Vendasta recently did research on which gets not just better deliverability, but better traction in terms of response: plain text email or HTML email? Their conclusion may surprise you!

What if your email marketing doesn’t actually get to its destination? What if your little brand ambassador gets to the door of the inbox and…. access denied! All of that investment – the mail servers, the ESP, the time and money spent on the creative and content, the effort to strike just the right balance, and to represent your brand just so… all for naught, because the people to whom you are sending that email may never see it.

We often talk about the formula for email deliverability: sender reputation + good mailing list hygiene + mindful sending practices = optimum deliverability. Sometimes finding the sweet spot that results in optimum deliverability can seem like an equation that you have to constantly re-adjust, and often it is hearing how others do it that can […]