Drip Email – Drop the Drip If You Don’t Have Full Permission
You may not have heard of drip email marketing, or email drip marketing, but I can assure you that you know what it is. You have either sent it, or received it, or in some other way come into contact with it. Wikipedia – not always the most reliable source, but in this case accurate – describes drip email this way: “Email drip marketing is a form of e-mail marketing where a company sends (“drips”) email messages to subscribers on a scheduled basis established using e-mail marketing software.”
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