What Non-Canadian Email Marketers and Senders Need to Know about the Canada Anti Spam Law (CASL)
The quick and dirty: The main immediate and relevant difference between the Canada Anti Spam Law (CASL) and the United States’ CAN-SPAM, is that the CASL requires true opt-in, and it requires that the contact information within the email remain a viable way to contact the sender for at least 60 days.
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