The Email Delivrability blog of Get to the Inbox by ISIPP SuretyMail

Sending Out a Campaign without Testing the Content First is a Big Mistake

You know, sometimes it’s the silliest, most boneheaded things which trip us up.

This is true for your email too.

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Recently I found this email in my spam folder. Now, because of what I do, I sometimes like to perform a post-mortem on spam-folder email. Think of me as the email coroner. I want to know what caused an email to die that slow death, suffocating in my spam quarantine area.

See if you can spot the mistakes in this email (this is a genuine, unretouched email, other than our changing the name of the service to “Geegaw” in order to protect the hapless):

Hello @[email protected],

We hope you’re enjoying your complimentary Premium Membership. It expires on July 23, 2008, but you can still be awarded another one. Here are some ways you can get another Premium Membership:

– Invite your friends to join you on Geegaw

– Use Geegaw to call your friends and family worldwide

– Update your personalized contact page and join the conversations in cafe Geegaw

We hope you join us as a Premium Member again soon.

Thanks for using Geegaw!

– The Geegaw team

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So, what’s wrong with this email?

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    Next: » Why Setting and Meeting Subscriber Expectations is Critical to Email Deliverability

« Previously: Why All the Email Addresses You Send from Should Really Exist

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This article originally written on May 11, 2016, and is as relevant now as when it was first written.