The Email Delivrability blog of Get to the Inbox by ISIPP SuretyMail

Twitter, Pinterest and Spam

With news that popular social media service, Pinterest, has become the victim of unscrupulous spammers, Twitter announced that they are fighting back by dropping a major lawsuit on five of their most malicious spammers.

HTML can hurt your email deliverability and part of the reason is because spammers use HTML to carry out their dirty deeds. I want to share with you a resource to ensure that you don’t accidentally end up formatting your HTML emails with similar codes that might get you labeled as a spammer.

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Spammers use invalid, broken and downright malicious HTML code – why? To hide their real content. Hence some ISPs are very strict in their approach to filtering HTML messages, and detect HTML syntax and format errors as signs of potential spam – because these are indeed fairly common tactics used by spammers.

To avoid this, make sure all code is error-free and follows W3C HTML guidelines. These can be found at:

http://www.w3.org/MarkUp/#guidelines

An ounce of prevention is worth a pound of emails hitting the inbox, and avoiding being marked as spam!

Have a great weekend!

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This article originally written on December 7, 2012, and is as relevant now as when it was first written.