Getting Email Delivered - the ISIPP SuretyMail Blog

Why You Shouldn’t Say that You Comply with CAN-SPAM

This information is provided by SuretyMail Email Reputation Certification, getting email to the inbox for businesses of all sizes since 2003, guaranteed! For more information contact us here, or get started today here.

One of the (many) things that we explain to people in our Email Deliverability Handbook is that while you must comply with CAN-SPAM, you shouldn’t say that you comply with CAN-SPAM.

This advice may seem counter-intuitive. However, here’s the deal:

Got questions about email deliverability or reputation? Contact us here!

Many spam filters actually consider saying in your mailings that you comply with CAN-SPAM to be a sign that your email is most likely spam.

Here’s one of the primary reasons for that:

Because while complying with CAN-SPAM is necessary – it is by no means sufficient – to best email practices.

In other word, conscientious mailers go far and above the requirements of CAN-SPAM. Oh, they are CAN-SPAM compliant, but they also are doing far more than just complying with CAN-SPAM in terms of their email sending practices.

And, it’s no coincidence that their email gets a much higher deliverability rate than the email of the mailers who just comply with CAN-SPAM, and do no more. Those people are often – in fact more often than not – sending email that most of the world in fact considers to be spam. Certainly their email is getting tagged as spam – and delivered to the junk folder or the inbox far more often.

Not only will saying in your email that you are CAN-SPAM compliant get you shunted to the junk folder, but it really is like wearing a nametag that says “Hi, my name is The Best Thing I Can Say About My Email is That it Complies with the Law that Doesn’t Keep Me from Spamming.”

Ironically, the email notifications for our own article yesterday – which dealt with CAN-SPAM – were living proof of this, in action, as at least one reader found that the email alert for yesterday’s CAN-SPAM article went to their junk folder. I’ll be that will be the case for this article, for some of you, too.

I guess we should follow our own advice, huh?

This information is provided by ISIPP SuretyMail Email Reputation Certification, the only email reputation certification and deliverability assistance service with a money-back guarantee! For more information contact us here, or get started here.

Follow Us!

    Next: » ISPs Inserting Bounce Messages in Your Mail Logs and NOT Sending Them by Email

« Previously: Why You Should Process Unsubscribes Immediately Even Though CAN-SPAM Gives You 10 Days


Leave a Reply

This article originally written on May 11, 2016, and is as relevant now as when it was first written.